In the ever-evolving healthcare landscape, few names carry the weight of both innovation and reliability like Ihssan Rjoob, Founder and Chief Executive Officer of Gene Technology Medical Supplies. With a career rooted entirely in the medical field, Ihssan’s commitment to diagnostics and patient care has helped shape how healthcare is delivered and supported in Jordan.
“My entire professional journey has been dedicated to healthcare,” he begins. “It’s a field where every step you take has real-life impact. You’re not just moving products—you’re contributing to someone’s diagnosis, someone’s recovery, someone’s peace of mind.”
This deeply personal connection to the industry led him to establish Gene Technology Medical Supplies in 2019. What began as a startup with a bold idea has grown into a trusted partner for both public institutions and private hospitals across Jordan.
Let’s explore how Ihssan Rjoob values are driving lasting change in diagnostics, training, and healthcare delivery.
Founding Vision and Its Evolution
The founding vision behind Gene Technology was crystal clear: to close the gap between cutting-edge medical technology and the needs of Jordan’s healthcare system. “There were many players in the market, but few that were genuinely focused on elevating diagnostic standards or offering real technical support. I saw an opportunity to change that,” Ihssan Rjoob shares.
From day one, the company positioned itself as more than a distributor. It aimed to be a strategic partner in healthcare advancement. That vision has guided its evolution into a multi-division powerhouse offering solutions in molecular diagnostics, clinical chemistry, immunohistochemistry, sequencing, life sciences, and lab infrastructure planning.
The result is a comprehensive service provider that supports hospitals, diagnostic laboratories, research institutions, and healthcare centers across Jordan and beyond.
Standing Out in a Competitive Market
Gene Technology differentiates itself in Jordan’s highly competitive healthcare space through its client-centered approach, technical depth, and fast response model. Rather than simply responding to tenders or orders, the company works side-by-side with clinicians, lab directors, and procurement officers to truly understand their needs.
“We tailor our offerings to local realities. For example, if a hospital needs to upgrade its molecular diagnostics section, we don’t just ship equipment—we help them design workflows, select reagents, train their staff, and ensure post-installation support,” Ihssan Rjoob explains.
The company has also taken significant steps to standardize quality, ensure compliance with Ministry of Health regulations, and improve access to diagnostic tools in underserved areas. “We are committed to making high-quality healthcare solutions available not just in big hospitals, but also in smaller towns and labs that don’t always have access to the latest resources.”
Moreover, Gene Technology is known for cultivating strong relationships—not just with customers, but with suppliers, regulators, and healthcare professionals. “We don’t treat our stakeholders like transactions. We treat them like partners,” Ihssan Rjoob says. “Our clients know they can depend on us because we are consistent, transparent, and committed to service.”
Impact on Jordan’s Healthcare Landscape
Over the past several years, Ihssan Rjoob has had a measurable impact on Jordan’s healthcare system, not just through the expansion of Gene Technology, but through his hands-on engagement with the country’s diagnostic infrastructure.
He has personally worked with public institutions to strengthen procurement standards and has played an advisory role in introducing best practices for laboratory quality and workflow design. His company has also supplied advanced diagnostic platforms during critical periods, including the COVID-19 pandemic.
“During the pandemic, our phones didn’t stop ringing. We knew we had a national responsibility,” he recalls. Gene Technology was among the first to secure molecular testing kits and platforms, helping national labs rapidly expand testing capacity. “We responded not just with supplies, but with speed, clarity, and commitment—qualities that saved lives.”
Beyond COVID-19, Ihssan Rjoob has been instrumental in supporting clinical training, diagnostic workshops, and knowledge-sharing efforts aimed at raising the professional capacity of laboratory teams across the country. “You can’t just deliver technology—you have to invest in people. Skilled professionals are what bring innovation to life,” he affirms.
His influence also reaches regulatory discussions and policy conversations, where he consistently advocates for higher clinical standards, local investment in lab infrastructure, and greater integration of global diagnostic protocols into national systems.
Leadership Grounded in Purpose
Ihssan’s leadership philosophy is grounded in a mix of professional discipline and human-centered empathy. He believes that great organizations are built not just on systems—but on people with a shared sense of mission.
“At Gene Technology, our culture is built on ownership. Everyone from the logistics coordinator to the product manager understands that what we do matters. They’re not just moving items—they’re helping doctors diagnose, helping labs prevent errors, and helping patients get the right treatment at the right time,” he explains.
He takes pride in building a trust-based environment, where employees are encouraged to raise ideas, take initiative, and be solution-oriented. Staff are trained regularly and encouraged to grow into leadership roles within the company.
“I don’t believe in micromanagement,” Ihssan Rjoob says. “I believe in hiring smart, ethical people—and then giving them the space to shine.”
His leadership extends to the company’s values of ethics, customer care, and accountability. “We don’t overpromise. We deliver what we say we will. And if there’s a problem, we fix it immediately. That’s how we’ve built a loyal customer base across Jordan.”
Family: The Center of Balance and Perspective
Beyond the corporate world, Ihssan Rjoob is a devoted husband and father—a role he considers equally important and deeply fulfilling. “Family isn’t a distraction from work. It’s what gives work its meaning,” he shares.
Balancing leadership and family life is not always easy, especially in a high-pressure sector like healthcare. But Ihssan Rjoob is deliberate about staying present in both roles. Whether it’s attending school events, helping with homework, or simply spending quiet evenings at home, he prioritizes quality time with his loved ones.
“My daughter reminds me every day of what really matters. Her questions, her laughter, her curiosity—they bring me back to the human side of everything I do,” he says.
He credits his wife for being a continuous source of support and encouragement, especially during the most intense phases of business growth. “Success is never solo. It comes from having people around you who believe in you, and who give you strength when you’re tired.”
This personal grounding, Ihssan Rjoob says, also helps him lead with more compassion and clarity. “Family keeps you humble. It helps you lead with your heart, not just your head.”
Investing in Human Capital and Long-Term Partnerships
One of the defining principles behind Gene Technology’s growth is its deep investment in people—both inside and outside the company. Ihssan Rjoob believes that sustainable success in healthcare is rooted in collaboration, knowledge sharing, and mutual growth.
Internally, the company emphasizes continuous training and career development programs. From onboarding new staff to advanced clinical workshops, Gene Technology equips its employees with the tools and knowledge to grow with the company. “When our people grow, the company grows. And when the company grows, the healthcare system gets stronger,” Ihssan Rjoob notes.
Externally, Gene Technology has positioned itself as a partner for progress to clients and institutions. Rather than operating on transactional models, the company seeks multi-year relationships that prioritize trust and long-term results. Whether it’s a major hospital in Amman or a small diagnostic lab in a remote area, the company provides the same level of attention, guidance, and post-sale service.
“Partnerships only work when both sides win,” Ihssan Rjoob emphasizes. “That’s why we focus on transparency, consistent communication, and mutual value. If our clients succeed, we succeed.”
This philosophy has helped Gene Technology become a preferred supplier in many public tenders and private collaborations—seen not just as a vendor, but as a strategic ally in improving diagnostic outcomes and clinical readiness.
Commitment to Ethical Business Practices
In an industry as vital and sensitive as healthcare, ethics are not optional—they are foundational. For Ihssan, integrity is not only a personal value but also a core pillar of how Gene Technology Medical Supplies operates every single day.
“Healthcare is built on trust,” he explains. “When you are supplying diagnostic tools, reagents, or medical equipment, you’re directly influencing a physician’s ability to diagnose and treat a patient. That comes with enormous responsibility.”
Gene Technology has built its reputation on this principle. The company maintains strict internal standards for procurement, pricing transparency, and client communication. It refuses to cut corners—even in highly competitive tender environments—and insists on maintaining supplier relationships that reflect those same values.
Ihssan Rjoob has also made it a company-wide culture to hold transparency above short-term wins. His team is trained to speak openly with clients about availability, pricing structures, and limitations. “If we can’t deliver something on time or if a product isn’t the best fit, we say it. Honesty builds relationships that last longer than any single order,” he says.
His ethical approach extends to how the company engages with government institutions, regulatory bodies, and public tenders. The team complies fully with all Ministry of Health requirements, avoids undercutting practices that harm the market, and focuses on fair competition based on value and performance.
Internally, this commitment to ethics builds a culture of respect and responsibility. “Our people know that doing the right thing—even when it’s harder—is not just supported here, it’s expected,” Ihssan Rjoob affirms. “That’s what creates a company culture that lasts.”
In a market where shortcuts and short-term strategies are common, Ihssan’s insistence on doing things the right way—even if it’s the harder way—has helped Gene Technology earn the one asset that matters most in healthcare: trust.
Guiding the Next Generation of Leaders
For those entering the healthcare sector, Ihssan Rjoob offers advice rooted in real-world experience: “Don’t aim to be the biggest—aim to be the most trusted. If you deliver consistent value and treat people with respect, growth will follow.”
He also stresses the importance of adaptability, patience, and integrity. “Healthcare is a long game. You have to think beyond the next sale or the next tender. Think about building something that outlasts you—something that raises the standards of the entire industry.”
Above all, Ihssan Rjoob encourages aspiring leaders to stay connected to the end goal: patient care. “Whether you’re selling lab supplies or building hospital infrastructure, never forget that your work touches lives. That’s the privilege—and the responsibility—of being in this field.”
